The legendary style of Sony Ericsson in a smooth clamshell form factor.

Cingular Push To Talk features an icon-based system for showing your status to people in your calling group.

Light up the night!

Calling Features
The Z525a's phone book can hold up to 510 contacts with multiple entries per contact. A call list remembers your most recent missed, received and dialed calls. The phone's voice activated dialing makes calling your friends, family and associates as easy as saying their names. The phone also features a speakerphone for easy, hands-free talking. In addition to a vibrating alert, the phone supports polyphonic ringtones as well as MP3 ringers, allowing you to use portions of your favorite songs to alert you to incoming calls. There's even a bundled application that lets you mix your own ringtones with up to 16 tracks. Meanwhile, more ringtones can be downloaded from Cingular's MEdia Net wireless web service. Picture caller ID lets you assign a photo to specific callers. Similarly, a ringer ID lets you assign ringtones to callers. And don't forget that the Z525a's Bluetooth radio lets you use a wide range of wireless headsets for handsfree calling.

Cingular Push To Talk is a walkie-talkie type service that allows you to instantly reach others by eliminating the dialing and ringing steps in a regular cellular call. Push-to-talk calls can be made to one person or to a group of people. Choose Cingular Push-To-Talk as an add-on service to your voice plan to enable the service on the Z525a. Cingular's unique service allows you to see who is available before you initiate a call. Plus, you can place yourself in "do not disturb" mode if you do not want to receive push-to-talk calls.

Messaging, Internet, and Tools
The Z525a has all the bases covered when it comes to messaging. Support is built in for sending and receiving text, video, graphics and sound via messages. When used in combination with the phone's built-in camera, MMS opens up a whole new world of messaging fun. Instant messaging clients for ICQ, AOL, and Yahoo! are also included and the phone ships with a built-in email client.

Getting on the Internet is easy with the z525a. It supports the GPRS protocol, as well as the high speed EDGE data protocol. When used with a Cingular data plan and the phone's USB and Bluetooth data capabilities, the phone can be used as a wireless modem for laptops and PDAs. There's also a built-in web browser for MEdia Net downloads and mobile web browsing. Cingular's MEdia service lets you receive and send emails, read news headlines, get weather updates, download games and ringtones, and more. T9 text entry, a technology that makes it easier for people to enter words and text on handsets, is built into the unit-- a plus for mobile email and text messaging users.

A number of handy software tools are bundled with the z525a, including a voice memo recorder, a to-do list, a calculator, a calendar, and an alarm clock with a timer and stopwatch. Sony Ericsson Sync Station software lets you synchronize your Microsoft Outlook calendar, contacts, notes and tasks with your Z525a.

Imaging and Entertainment
The Z525a was designed for serious fun. The built-in VGA camera captures stills and video (up to 60 seconds) to the phone's 16MB of internal memory. Picture effects and custom screensavers, backgrounds, and themes can be set up to fit your personality.

Java support is built into the Z525a, making it a powerful gaming companion for both online and offline games. Games are downloadable via the MEdia Net service or you can use the handset's USB or Bluetooth data connection to load more games and files onto the phone.

Vital Statistics
The Sony-Ericsson Z525a weighs 3.46 ounces and measures 3.27 x 1.81 x 0.94 inches. Its lithium-ion battery is rated at up to 4.5 hours of digital talk time, and up to 12.5 days of digital standby time. It runs on the GSM/GPRS 850/900/1800/1900 frequencies. The phone comes with a one year limited warranty.